In the past, most users of the internet typed their inquiries and questions in the small bar offered through search engines no matter if it was on a laptop, desktop or a tablet, phone or. Since text was the method which the majority of customers used to contact businesses, it supplied us with a variety of effective strategies to optimize search results.
Today, the things are changing. You may have heard that in 2020, half of the searches that are conducted will be made via voice. In the year 2018, 58% of people used voice searches to search for information about local businesses over the course of the year and 76 percent of users using smartphones perform local searches every week at least. If you take a look at these numbers 50 percent of queries will be voice-based by 2020 is almost too for a conservative estimate.
Many businesses are searching for the reason why the change in technology and the most straightforward solution is technological. As technology develops as does the precision and accessibility of voice-enabled devices. It’s this saturation of devices that’s driving the increase in use of voice technology which we’re currently witnessing.
Voice is fantastic but it can also bring certain significant changes to how we approach SEO marketing. Let’s look into the ways that voice search is transforming SEO’s future SEO and how companies are able to adapt.
The Connection Between Voice Search and SEO
We understand SEO as the process of optimizing your site by using strategies, which include keywords that help search engines to find your website and its content as being relevant to the searcher’s inquiry. The aim is to get as high as possible on the results of your search for your specific users.
The fundamental definition of SEO hasn’t changed. However, the rise of voice search changes the way we view it. Let’s say a user is home at their desk, preparing an excursion for New York City. They’ve heard that there are fantastic bistros in the Big Apple, so they search for something similar to “best bistro restaurant NYC”. It will result on a specific keyword.
Now, suppose you were browsing around when they searched and didn’t make any decision about where they should go. Once they’re in NYC and in a taxi and hungry. Instead of writing on their phone and say “I’m looking for a bistro in New York City with the best appetizers.”
It wasn’t just that the duration of the query more long and more complex, but the wording structure was entirely different, and the search was conducted on the mobile phone; things that can affect the content that is displayed within the results pages. If the restaurants that came on the first search weren’t designed for voice search, you can bet that these eateries will be left out of this client, even though they’re located within the town in contrast to being thousands of miles away.
The preparation for Voice Search begins with Recognizing the Way Voice Users differ.
Before we can begin adapting SEM to voice search, first we have to determine what makes a person who uses voice different from a person who uses text. Like we’ve seen above, most of the time they’re the same person, only their motives may differ.
For instance, voice search results tend to be local. For instance, mobile search results are three time more probable to be based on location than text-based searches. If a person is in the city and in a crowd, they are more likely to use voice since it’s safe and convenient,, particularly if they’re in a car or in a new location where they need to remain focused on the surroundings.
That means that marketers have to begin looking at the best way to improve local SEO for the voice-based user. In addition, we’re talking directly to small local businesses that rely the most of local visitors.
A factor that’s in sync to local activity is the use of mobile devices. If a person is within your area or conducting a search is almost guaranteed to be on the mobile phone. Local businesses must be aware of this, which implies focusing more on mobile optimization going forward.
In addition, voice search differs from other searches because its users are more social. The use of text has led us up to the level where we’ve gotten used to abbreviations and broken language to speed up the process of conveying messages. Voice is a different beast. It requires very little effort to speak into the speaker, and so searching is becoming more informal and akin to natural speech patterns.
How to Start Adapting Your Approach to Search Engine Optimization
We can now take the information we’ve discussed above and use it to modify SEO for voice searches. We’re only just beginning to recognize the impact voice search has on SEO and our strategies will evolve with time as voice search develops. Now, our focus is on making the necessary changes to help your company thrive in the context of a booming voice search.
Here are three easy ways to help you get started:
Make sure you optimize your mobile experience. This includes investing in responsive mobile style and focusing on the mobile user experience aspects such as load time and optimizing tools such as Google My Business.
Search for long-tail keywords. The keywords with the highest performance you rely on in SEO and PPC might not offer the same amount of results using voice searches. Begin by incorporating relevant long-tail keyword phrases into your marketing plan.
Optimize websites where you can use voice searches as a match. Some of your pages include content that functions effortlessly with search using voice. For instance, your FAQ page. You could alter the content on this page so that it presents questions exactly the same manner that people who use voice ask these questions.
This is a thrilling moment for digital marketing. technology is revolutionizing the world of SEO and this is good for both business and customers. Voice search is only one aspect of this and it’s the right time to begin adjusting your approach. We offer specific local SEO services that will make you more prominent to users of voice search. Call Knowledgemad today to find out more about the services we offer. provide for you.