The successful utilization of Search Engine Optimization (SEO) isn’t just in lead generation or ranking. There’s a data pipeline that companies can use to discover new opportunities in business. Use these guidelines to find the data and uncover fresh ideas for expanding or expanding your company.
SEO for New Business Opportunities
Simply put, SEO places your website right in the eyes of potential customers by typing specific phrases or questions into the search engine. They become leads. They become the lead if they visit your site and complete an application, contact your business, or sign up for the newsletter.
Business Opportunities, by contrast, offer an opportunity to promote and expand your business to a broader target market directly or indirectly. Here are some examples of business opportunities
Find new products or services
Partnerships for referrals
White label services
Competitive Research using Ahrefs
Utilizing Ahrefs to create a competitor analysis will note you to a handful of competitors that you may not know about. However, it will provide you with a list of the domains that connect to your competitors’ websites (bonus to build links). The list can be exported to find areas of improvement in service or product offerings.
Visit each competitor’s website to find products or services they do not offer but can provide. Based on the industry you operate in, the top competitors may have bundled or packaged services into a compelling offer to potential customers.
Are you looking for some examples? Check out a few Citrix Partner websites. Although they all offer virtualization services, each has its specific area of expertise and core services.
Keyword ROI Tools
As your business evolves, so does your industry. Innovations in products and services are crucial to success and relevancy in the current fast-paced marketplace. If your website does not include the most recent buzzwords or contemporary subjects, your competition will be able to attract the attention of online users before you do.
Keywords are a significant driver for every SEO campaign. If you have the right tools for Research, they can aid in identifying “related” and yet-to-be-discovered keywords with higher-than-average ROI.
Here are some tools to help you determine critical words that are likely to yield higher returns:
SpyFu provides the value of an organic click, along with suggestions
Google Trends can assist you in finding trends or seasonal phrases related to your primary set of keywords.
If you’ve got an SEO agency or team, Ask them to use Distilled’s SEO ROI Calculation Worksheet.