Recently, streaming services have gained popularity. Has seen a huge increase in accessibility since people realized they could watch events online even if they were not physically present.
This scenario creates a great opportunity for brands who work with content. They can use live streaming to provide exceptional experiences that will keep customers coming back.
You can engage your users by entertaining them with streaming sessions. This will allow you to interact with them and create a relationship that lasts a lifetime.
We’ll sort through the best services that will help you go live. No matter if you’re looking for live blogging, real-time coverage, or webinars.
Facebook Live
Facebook is probably something you are already familiar with. It is the most popular social network, but it also has a live streaming tool called FB Live.
You can easily set up the tool and define your privacy settings for the event.
You can even direct the event to your followers and allow them to comment, “like,” “love,” or react as it happens.
You can see metrics such as the average time spent watching, your viewers, and their origin. Facebook allows you to store videos on your page so that those who cannot watch in real time can still enjoy them.
You can’t control the comments so that everyone will see them. You can also only stream the video on one platform. If your brand wants to reach people who use it, they’ll have to choose another option.
If you want advanced features, Facebook Live is not for you. This service is better suited to those who are looking for a simple streaming platform.
2. You can watch videos on YouTube
We can’t ignore YouTube. The most popular video platform is also a place for brands, musicians, and other people who want to create content in real-time.
You can add captions, comments, and analytics and ask people questions directly.
3. Restream
Restream can be used for streaming. You can use virtual events to attract attention and encourage engagement.
You can also go live simultaneously across more than 30 platforms. This solves the problems you may have when using Facebook, for example.
You won’t require much to organize an interactive session: just your browser, a video camera, and a mic.
You will then be able to add captions, background, screen sharing, and more.
Also includes analytics, performance tracking, and brand customization. The cost is $19 per user or month.
4. Live
If you want to create a live event that includes Q&As and polls as well as quizzes, comments, and quizzes, then Live is the tool for you. It is an engagement suite that helps you turn your viewers into active cocreators during a live-streaming session.
You can display content from YouTube and Twitter on a Social Media Wall to show what people have to say about the topic.
Storytelling is another way to create a memorable experience. You can combine user-generated content with videos and images.
Live is ideal for live coverage of major events such as sporting matches, award shows, elections, and more.
This will allow you to keep your viewers informed of what is happening and engage them in the story.
Live is a dynamic, complete experience that allows you to combine videos, images, texts, social walls, storytelling, and more.
You can easily add live blogs, monetize advertising and moderate comments. You will also have full control over all metrics and analytics.
5. Wirecast
Wirecast can be a great alternative for brands who want to create videos with advanced technical features.
Users can invite more attendees to an event, watch a video in multiple languages, and work with a presenter remotely.
What is the price? Wirecast Studi,o is $599 and Wirecast Pro is $799. You only need to pay once and can use it whenever you like.
6. Streamyard
The Streamyard tool is a simple and easy-to-use tool that lets you get started right in your browser.
You can share your content with the most popular networks and channels, including Facebook, Twitter, YouTube, and LinkedIn. You must pay attention to their different plans.
The free version gives you the Streamyard Watermark on your videos. It also allows for nine simultaneous guests, comments, and screen sharing.
If the brand requires more functionality, it can opt for the basic plan or the professional.
Basic allows you to create your brand without a watermark and with sessions lasting as long as 4 hours. All for only $25 per month.
For $49. you can send eight channels with 8 hours of streaming.
7. Be. Live
Be. Live also is a web application. It allows you to invite up to 10 people, but only four are shown on screen at once. You can also see comments made by viewers from Facebook on the screen. This will improve interaction.
The free version has a limit of 3 videos per month, and one guest is allowed for each video.
Standard+ offers three guests, unlimited events, and branding customization, and it costs $29.99 a month.
8. Zoom
Zoom is not only the primary videoconferencing solution but also offers a streaming service to brands.
It’s a simple solution that allows for real-time chats, Q&As, and polls. You can stream videos on Facebook, YouTube, and other paid services such as Restream.
You will have to put a Zoom logo on your images. You also won’t receive advanced tools since streaming solutions are not their specialty.
You will have to pay at least $14.99/month for a pro account if you want more features.
Once brands can interact directly with users, live streaming tools are indispensable.
It’s important to understand how to use technology to offer customers a great virtual experience. The brand can then keep the customer engaged and interested.
You should know about sponsored streams if you are considering doing a live session. Do not forget to check out our articles about it.